The Tapefinity Team

The Tapefinity team is a dedicated group of design and engineering professionals committed to delivering innovative measurement solutions. Focused on quality, usability, and reliability, they bring expertise in product development and customer support to ensure each tape measure meets the highest standards. Their collaborative approach drives continuous improvement, making precise measurement simple and accessible for every user.

Sasha Portnoy photo


  • Founder and Product Engineer

    From Remote Control Airplanes to 3-D Printing and manufacturing, Sasha has taken his hobby to the next level and has a lot of experience creating parts to be manufactured. Sasha has already run an e-commerce shop selling 3d printed items and has years of design experince.

Ty Hecht Photo


  • Co-Founder, Chief Programmer

    Ty is an experienced electrical engineer, having developed his own AM Radio, an automated RC Car, and made a machine learning algorithm for tracking aircraft trajectories.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!